Book 1 · 3 pages

The Warp Zone

Press Start to Consult: the night-before cheat sheet.

The Warp Zone cover: Cosmo leaping into a white warp pipe under Y Mountain

#HUD Check

  1. Opening Cutscene and Save Point (about 1 minute). Take notes, then recap out loud: client, goal, numbers confirmed. Over video, 60 and 16 sound alike.
  2. Dialogue Tree (2 to 3 minutes). Ask three to five questions: business model, scope, target metric, gaps in your notes. Put a dodged question in your map.
  3. Pause Menu, then Quest Map (2 minutes head down, about 3 to deliver). Ask for two minutes each time. The coaches said any trained Player 2 expects it. Draw four regions with three quantified quests each, then renumber them by priority.
  4. The variable middle. Expect Number Cruncher rounds (about 2 minutes to structure, 3 to solve and share) and Idea Hydra rounds (3 to 4 minutes), in any number and any order.
  5. Final Boss: The Chairlift (about 1 minute). Ask for 30 seconds, then deliver a one-sentence recap, the recommendation before its support, the least-supported assumption, and next steps.

#Spellbook

Cosmo unrolling the Fraction Scroll with five fraction lines

The Fraction Scroll

FractionPercent
1/250%
1/333.3%
1/425%
1/520%
1/616.7%
1/714.3%
1/812.5%
1/911.1%
1/1010%
1/119.1%
1/128.3%
1/156.7%
1/205%
1/254%
1/303.3%
1/402.5%
1/502%
1/801.25%
1/1001%

The 1/80 trick. Give an 80-year lifespan an even spread and each year of age holds 1.25% of the population. People 65 and over span 15 years: 15 times 1.25% is about 19%. K-12 spans 13 grades: 13 times 1.25% is about 16%. The Atlas figures run lower (60M and 50M), so use the trick for a first pass and the Atlas for the final number.

Three rounding tricks.

  1. Round inputs to clean divisors and say so: Germany's 84M becomes 80M, and 3.5M Utahns at 3.0 per home become 1.2M households.
  2. Round one factor up and the other down so the errors offset: 48 times 21 becomes 50 times 20, or 1,000 (true: 1,008).
  3. Round last and name the direction: 16.8K units times $2,000 is $33.6M, so say "about $34M, rounded up" and keep $33.6M on the page.

#Overworld Atlas

Carry these in your head: US population, your city, the interview city, two countries or a continent, and your target firm's sector headline. Ask Player 2 for the rest.

World and US

FigureValue
World population8.2B
World GDP$120T
US population340M
US households130M
US average household size2.5
US adults 18+260M
US 65+60M
US K-12 students50M
US GDP$30T

Utah

FigureValue
Utah population3.5M
Utah households1.2M
Utah average household size3.0
Wasatch Front population2.7M
Salt Lake County1.2M
Utah County720K
Provo-Orem metro780K
BYU total enrollment34K

Ten biggest US metros

MetroPopulationMetroPopulation
New York metro20MSan Francisco Bay Area7.5M
Los Angeles metro13MWashington DC metro6.3M
Chicago metro9.5MAtlanta metro6.3M
Dallas-Fort Worth metro8MMiami metro6.2M
Houston metro7.5MPhiladelphia metro6.2M

Twelve countries

CountryPopulationCountryPopulation
India1.44BJapan124M
China1.41BGermany84M
United States340MUnited Kingdom68M
Indonesia280MFrance68M
Brazil215MCanada40M
Mexico130MAustralia28M

Regions

RegionPopulation
Asia4.8B
Africa1.5B
Europe745M
European Union450M
North America (US, Canada, Mexico)510M

#Sector Codex

Sector Codex inventory slots: hospital bed, semi truck, CRT bar chart

Load the page that matches your firm. A healthcare firm expects you to know Medicare enrollees cold.

Healthcare

MetricFigure
US healthcare spending$5.3T
Healthcare share of US GDP18%
Spending per person$15.5K
US hospitals6,100
Medicare enrollees68M
Medicaid and CHIP enrollees72M
Employer insurance covered lives155M
Hospital operating margin1% to 4%

Supply Chain and Operations

MetricFigure
Logistics cost share of US GDP9%
Trucking share of freight tonnage72%
Truckload capacity (weight)45,000 lb
Truckload capacity (pallets)26 pallets
Truckload rate per mile$2.50
Ocean transit, Shanghai to LA14 to 21 days
Last-mile share of total delivery cost40% to 50%
Inventory carrying cost20% to 30%
Fill rate target95% to 98%
OEE world class85%

Tech

MetricFigure
Software gross margin70% to 85%
LTV to CAC benchmark3x
CAC payback benchmarkunder 18 months
Net revenue retention (good)100% to 120%
Annual gross churn, healthy SaaS5% to 10%
Rule of 40growth % + profit margin % >= 40
Marketplace take rate10% to 30%
E-commerce share of US retail16%

#Quest Map in 60 Seconds

Build the four regions from this prompt, quantify each quest, and attach a "so that." Use your Compass, the hypothesis, to pick the region you start in.

#Boss Checklists

Boss Fight I: The Number Cruncher

  1. Recap the data, confirm each number, and name the unit: units or dollars.
  2. Write the equation in words before any number and get Player 2's nod.
  3. Solve out loud, one step at a time, and sense-check each result.
  4. Give the three-part answer: the number, the Loot (what it means and what the client should do), and what is next.

Boss Fight II: The Idea Hydra

  1. Recap the narrower question in 30 seconds, then ask for 30 to 60 seconds of prep.
  2. Name three necks that do not overlap (about 1 minute).
  3. Hang two to four heads on each neck.
  4. Say where you would start and what else (30 seconds).

Final Boss: The Chairlift

  1. Recap why the client called and what you found across the whole case.
  2. Recommend: a binary answer to a binary question, the support, and the least-supported assumption.
  3. Name three next steps, deeper or wider, starting with the one that firms up that assumption.

Five Game Over screens

  1. You counted the installed base, a stock, instead of annual sales, a flow.
  2. You assumed 100% ownership, or any figure you cannot defend when Player 2 asks "why 60%?"
  3. You did the math in silence, or before the nod.
  4. You skipped the Pause Menu, or rambled past three minutes on the Quest Map.
  5. You handed over a number with no Loot, or called your dodged question dumb.

Each screen ends with Continue?, and the answer is one more live case out loud.